PlumbBob Market Research

Well it’s been a while since my last post.  A very busy Summer, to say the least.  Lots of professional and personal happenings.  Many life events, small and large.  Too much for one post.

For now let’s apply our vertical toolset to RecallCheck and see how it looks.  The first version provided an elegant, if simple, solution to the problem of finding out if any given food item is subject to FDA recall.  Scan a barcode, and query the FDA website.  Easy, fast, and convenient.  The drawback? That version did not give a succinct “yes/no” answer; what it did give back was links to FDA notices (based on searches using a parsed UPC), or a message saying no pages returned.  Simple, but not as useful as it could be.  PlumBob says: a few degrees off of vertical.

So we redesigned RecallCheck, and version two is now supported by a very robust database and a very extensive data set.  We parsed through hundreds of 2009 FDA recalls, extracted thousands of data points, did our own research to track down data missing from the FDA notice, and created a new interface.  PlumbBob says: vertical!

Check it out on the Google Android market.  More details are available at TruNorth, and Agorasys.  And stay tuned, more to come.

Thanks for stopping by!