PlumbBob Market Research

Welcome to the PlumbBob Market Research Web Log.  Our goal at PlumbBob Market Research is to help you understand how to apply market research practices to your business.

Are you wondering what a PlumbBob is?  A “plumb-bob” is an ancient device that consists of a line with a weight, used to establish a vertical reference.  The line is suspended over a given point (e.g., the line is attached to a scaffold, or a girder, or a joist) and as long as the weight is over the reference point your structure is vertical.  In other words your plumb-bob will keep you centered.

That is our job at PlumbBob Research — to help you find your center and maintain it as you build your business.

My name is Scott Charles.  Prior to launching PlumbBob I worked at Hewlett-Packard managing syndicated research services.  What does that mean and how can I help you?  Continue reading my blog and you will find out!